The 7 Sisters are the seven northeastern states of India, each region endowed with rich natural resources that are unique to the region. Each state is a land of beauty and craftsmanship with the people living simple and happy lives using their own products. It is time for the rest of the world to discover these states and the products. ECOMADE was formed to bring to market unique products from these regions and create livelihood and access to markets for local craftspeople. Our first product is a simple Mat. Now you are going to ask, how is it different from any other mat. You can fold it into a lady’s handbag and when you unfold it, for over a thousand times and more, not a single wrinkle will be remembered! Check out for yourself!

ecomade

Each Mat by ECOMADE is naturally clean and doesn’t get affected by moisture or insects. They are environmentally degradable unlike those made out of plastic and artificial materials. They are fun to use, cool to the touch and soft. And finally, you fold them and unfold them a thousand times? They will remember no wrinkles.

Soma Banerjee is a high energy, award winning, strategic marketing & marketing communications Executive. She has over 12 years of senior management experience most recently managing international strategic marketing communications for a 17000+ people GE/General Atlantic company with operations in the US, Europe, Asia and Latin America. In-depth understanding of the marketing and communications relationship. Unique combination of the large and small company perspective. Specialist in competitive analysis for developing marketing and communications strategy. Worked extensively with executive teams to drive strategic marketing/communications programs across geographies and business units. Planned, implemented and monitored large-budget & mission-critical marketing and communication programs.

4 Discussions

  • mailashish89
    November 10, 2009 | Permalink Reply

    It would be a good product.
    But what about the cost?
    As it would require man power than machines, wouldn’t it be more costly than the normal plastic mats?

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    • Soma Banerjee
      November 10, 2009 | Permalink Reply

      Ashish, you are right. We are positioning this as a niche product targeted at the high end market.

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  • Kannan Ammasi
    March 18, 2010 | Permalink Reply

    Ms. Soma,
    It can reach many (Middle, Lower Middle Class Families) If the product price is manageable.
    reach out will be increased and the purpose will be solved.

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  • chandan2002x
    April 7, 2010 | Permalink Reply

    Yes, we are not only concern about good product but with a good hierarchy and equal financial distribution.
    Ms Soma, if we search in any regional area of any state there are several low cost good products are are often being sold at higher society at extremely higher price, but there is no basic growth of downstream manufacturer.

    We are not worried about good product, we need a clean strategic business model for total growth of rural society. If you are one of them you are most welcome.

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